Kour & Kour - Spasmex. Outsmarting competitive treatments with a differenating brand identity

Spasmex. Outsmarting competitive treatments with a differenating brand identity

WHAT WES THE CHALLENGE.

A new treatment for abnormal bladder functioning by Ferring required a new innovative positioning to better target patients.

WHAT WE HAVE DONE.

- Therapeutic area and competitive research
- Positioning strategy
- Slogan development
- Comprehensive brand identity design
- Branded templates
- Video and animation
- Digital branding
- Detailing aids
- Direct-to-doctor campaign
- Leave behinds
- iPad & e-detailing