Kour & Kour - YAZ. Breaking boundaries, we created a unique experience for Yaz to become a sensation

YAZ. Breaking boundaries, we created a unique experience for Yaz to become a sensation

WHAT WAS THE CHALLENGE.

Yaz is a new oral contraceptive. Bayer asked us to innovatively position Yaz among leading physicians. We articulated the brand platform to create an experience & communication that reflects the brands ability to transform reality with a differentiated, humane and creative personality.

WHAT WE HAVE DONE.

- Event concept, design and development
- Interactive presentation
- Campaign strategy and development
- Detailing aids
- Direct-to-doctor communication
- Leave behinds
- Digital tools
- Animation