Kour & Kour - Roche. Doing what patients need next we focused the brand touchpoints to deliver innovation

Roche. Doing what patients need next we focused the brand touchpoints to deliver innovation

WHAT WAS THE CHALLENGE.

Roche, world leader in pharmaceutical innovation, wanted to break free from the classic in-symposium brand experience and presence. We inspired the brand into a vibrant, new approach that transformed the way the company expressed itself in front of healthcare professionals.

WHAT WE HAVE DONE.

- Booth concept, design and development

- In-booth brand experience

- In-booth iPad interactive quiz

- Interactive gaming concept design and development

- Direct-to-HCP educational material on Actemra and                 Mabthera

- Smart interactive screen

- Mechanism of action animation

- Poster design