Kour & Kour - Biolab. Health information speaking patients' language

Biolab. Health information speaking patients' language

WHAT WAS THE CHALLENGE.

Reposition and review brand identity around the patient

WHAT WE HAVE DONE.

- Image uplift

- Brand positioning

- Brand identity design and development

- Internal branding

- Direct-to-patient education

- Service and interaction design

- Segmentation and naming

- Patient/ Therapy centered product packages [strategy, idea,     design & implementation]

- Content editing and review

- Slogan development