Biolab. Health information speaking patients' language
WHAT WAS THE CHALLENGE.
Reposition and review brand identity around the patient
WHAT WE HAVE DONE.
- Image uplift
- Brand positioning
- Brand identity design and development
- Internal branding
- Direct-to-patient education
- Service and interaction design
- Segmentation and naming
- Patient/ Therapy centered product packages [strategy, idea, design & implementation]
- Content editing and review
- Slogan development