Wellness Points. A new way to reward and support patients
WHAT WAS THE CHALLENGE.
Putting the patients' concerns first. With our help, Bayer achieved astounding growth.
Bayer consumer was seeking an intitiative that will focus on the patients concerns and lifestyle. It's objective was to integrate its product offering and leverage its trusted corporate brand into its consumer product range.
WHAT WE HAVE DONE.
- Brand strategy, naming and design
- Brand visual and verbal identity
- Brand mark design
- Patient, HCP, and consumer engagement and support programme
- Brand collateral and communication
- Full integrated programme
- Implmentation administration and service support