Kour & Kour - Patent Cooperation Treaty. Raising awareness on the Why & the How?

Patent Cooperation Treaty. Raising awareness on the Why & the How?

WHAT WAS THE CHALLENGE.

Limited knowledge of the importance of Patency registration.

Raising awareness on the role of Ministry of Industry & Trade in the Patent Cooperation Treaty

WHAT WE HAVE DONE.

- A full brand of this initiative

- Marketing collaterals: bilingual leaflet, posters

- Digital communication infographics