Kour & Kour - LEAP. Redefining angio practice with Brilinta LEAP's new name & visual identity captured instant attention

LEAP. Redefining angio practice with Brilinta LEAP's new name & visual identity captured instant attention

WHAT WAS THE CHALLENGE.

With the launch of its latest innovation antiplatelet intervention Brilinta, Astra Zeneca wanted to transmit the essence of Brilinta while differentiating its engagement with doctors.

WHAT WE HAVE DONE.

- Brand strategy, naming and design
- Brand visual and verbal identity
- Brand mark design
- Doctor engagement and support programme
- Brand collateral and communication