Kour & Kour - Seroquel. Delivering a new & hopeful outlook how AZ leveraged its brand to get ahead of depression

Seroquel. Delivering a new & hopeful outlook how AZ leveraged its brand to get ahead of depression

WHAT WAS THE CHALLENGE.

Millions of adults are affected by depression or bipolar disorded. Seroquel is a proven antidepressent treatment intervention that wanted to enter & establish a strong market presence to shape the way patients expereince depression.

WHAT WE HAVE DONE.

- Event concept, design & development
- Interactive presentation
- Campaign strategy and development
- Detailing aids
- Direct-to-doctor communication
- Leave behinds
- Digital tools
- Consumer Awareness campaign
- Animated Mechanism of Action