Kour & Kour - Multi-Gyn. Intimate care, a new style for femalewellbeing we helped to introduce

Multi-Gyn. Intimate care, a new style for femalewellbeing we helped to introduce

WHAT WAS THE CHALLENGE.

Multi-Gyn is new brand that wanted to enter new Middle East market and create the intimate care experience. The brand wanted to assess the market and to develop a brand and launch campaign based on relevant sensitive insights.

WHAT WE HAVE DONE.

- Market and brand research
- Consumer insight research
- Brand positioning Tagline development
- Brand touchpoint design
- Direct-to-HCP communication
- Direct-to-consumer communication
- Bi-lingual content development
- Doctor survey