Kour & Kour - Adalat. At the heart of blood pressure control - we put on course

Adalat. At the heart of blood pressure control - we put on course

WHAT WAS THE CHALLENGE.

Adalat achieves excellent blood pressure control. Bayer wanted to roll out the brand journey in a more relevant, patient centered context.

WHAT WE HAVE DONE.

- Roll out of brand journey
- Direct-to-doctor detailing aids
- Integrated brand collateral