Kour & Kour - Firmagon. A novel prescription for Prostate Cancer

Firmagon. A novel prescription for Prostate Cancer

WHAT WAS THE CHALLENGE.

Ferring Pharma wanted to aggressively introduce its novel presecription for advanced prostate cancer treatment. Crucial to success was balancing the communication of patient benefits while creating an impact.

WHAT WE HAVE DONE.

- Concept development
- Direct-to-doctor communication strategy
- Teaser campaign
- Complete Launch event
- Branded material
- Detailing aids
- Leave behind campaign
- iPad, e-detailing and digital tools