Kour & Kour - Avalox. A new definition for antibiotic interventions

Avalox. A new definition for antibiotic interventions

WHAT WAS THE CHALLENGE.

Innovatively support and introduce Avalox in the cluttered category of antibiotics.

WHAT WE HAVE DONE.

- Direct-to-doctor comprehensive
- Campaign [therapy guidelines, product information]
- Campaign strategy, design and development
- Detailing aids
- Pocket guides
- Leave behinds
- Reminders
- Symposium communication
- Content and message development