Kour & Kour - Xarelto. Re-inforcing novel oral anticoagulant brand

Xarelto. Re-inforcing novel oral anticoagulant brand

WHAT WAS THE CHALLENGE.

Create an internal branding to launch and introduce the new medicine during a Bayer Healthcare internal conference.

WHAT WE HAVE DONE.

- Event concept, design and development
- Interactive presentation
- Campaign strategy and development
- Detailing aids
- Direct-to-employee communication
- Employees engagement
- Leave behinds
- Digital tools
- Video