Kour & Kour - Levitra. Reinventing ED pharmacist engegement

Levitra. Reinventing ED pharmacist engegement

WHAT WAS THE CHALLENGE.

Levitra is a prescription medicine used for the treatment of erectile dysfunction [ED] in men. Projects aimed to increase distribution and engagement within pharmacies. The idea was to use interactivity to link business results to pharmacist knowledge and recommendations.

WHAT WE HAVE DONE.

- iPad interactive direct-to-pharmacist
- Interactive gaming concept design and development
- Direct-to-patient educational material
- Detailing aids
- Patient awareness campaign
- Idea and strategy development
- Character design
- Flash animation