Kour & Kour - PENTASA. Increased patient compliance

PENTASA. Increased patient compliance

WHAT WAS THE CHALLENGE.

Rejuvenating a mature product to improve the wellbeing of IBD patients. Project was to design and develop a series of integrated HCP & patient education and compliance initiatives.

WHAT WE HAVE DONE.

- Patient education collateral
- Microsite and digital tools
- Direct-to-doctor communication
- Detailing aids
- Teaser campaign - Dosage switching campaign
- "How to use" guides - HCP/ Patient Reminders
- Message development & design
- Verbal and visual identity
- iPad and e-detailing